Ever scratch your head trying to figure out a topic for your company blog that would really resonate with customers? No reason to guess: sites like Buzzsumo, and Google Trends offer online tools that analyze millions of recent pieces of content to determine what posts received the most shares, what people are searching for, and which generated the most positive emotions.
The insights can guide you on what topics to write about; how long to make the content; what form to use (such as a list); and, what days of the week to post for maximum impact. You can even sleuth out which content is working best for your competitors. After all, why guess what might go viral, when you have a road-map right in front of you?