While the rest of the country slipped into a turkey coma, for small business owners, the last slice of Thanksgiving pie marked the beginning of the most hectic, and exciting, part of the year. After all, the holiday season, which is to say your busy season, was kicked into high gear. While this is a time to hit the numbers and reach your goals, we know it can be overwhelming as well. To keep your motivation levels — and your profits — high, keep these four tips in mind.
Sale! Sale! Sale!
The holidays might be many things to different people, but one thing we all agree on is that it’s the time for sales. It’s almost mandatory that you run some holiday special or sale. The key here is to be strategic about what you discount. While you may not be able to compete with the sales those big-box stores put on. Think about what you are particularly known for, or what services or products you have that no one else can offer. That’s what you need to put on sale.
‘Tis the Season!
One of the unique aspects of holiday shopping is that it is about much more than just getting the best deals. For many, it’s also an experience. Just like you decorate your home and yard, make sure your business puts on a festive, welcoming feel. Be creative here. It can be as simple as having free hot cocoa or cider and cookies at the entrance or as extravagant as having a live reindeer for the kids to pet. Okay, that might be a little much, but you get the idea.
Deck the Web!
Even if you run a brick-and-mortar store, it’s important that you maintain an active online presence during the next two weeks. Post new blogs, create holiday-themed content, jump into conversations on social media and get in front of the digital world.
Spread the Joy!
Community is the cornerstone for many small businesses. As such, it’s important to establish your presence at local events. Reach out and make contact with other small business owners, and attend volunteer events and community gatherings. Represent your brand and your role in shaping the local community.