What’s better than having a customer’s email address? Having his or her email and cell phone number! Increase the circulation of your email blast and start a text list by inviting customers to sign up for your email blast via text message. There are a variety of services that offer affordable services to implement a texting promotion, including Join By Text and Textiful, that can have an email promotion up and running in a matter of hours.

Instant gratification is big in the world of text-to-join offers, so consider offering an incentive for customers to join. [[make “offering an incentive” a hyperlink to the first hack]] If you want to go a step further, ask customers to also provide their date of birth. Then, you’ll be able to send custom offers with a “Happy Birthday!” message. You can also get creative with your offers. Lots of businesses send “Happy Birthday!” message, but few send “Happy Half-Birthday!” messages. Consider sending a “half birthday” (that’s the date that falls six months before and six months after a birthday, for non-celebrators!) offer allowing customers to save half off one item.