Growth Hack: Take Better Advantage of SEO

 In Featured Stories, Sales and Marketing

People turn to the internet to find information on just about everything. When looking to make purchasing decisions, will they find your business?

Search engine optimization, or SEO, can help bring you to the top of search results. SEO is the process of getting traffic from the free, organic, editorial, or natural search results on search engines. Content appears when a search engine finds it to be the most relevant to users. Unlike paid search ads, no money is required to appear at the top of the page. Instead, your business needs to create content that is the most relevant to your potential customers. This, however, can be easier said than done.

There are plenty of how-to guides online if you want to learn how to do SEO yourself. Since there is no pay to play in SEO, any company could – in theory – reach the top of the search results list regardless of budget. However, if your business does not have an employee with the time to dedicate to learning SEO, hiring an agency or SEO specialist could be your best option.

As you determine which route is the best for your business (in-house vs. hiring an agency) Here are some basic tips to get you started:

  1. Use best practices when writing your content, like keywords relevant to your business goals.
  2. While optimizing your content, remember that quality remains the number one driver to your website.
  3. Know your product. Know your audience. Use successful copywriting techniques.

Provide something that is valuable to your customers, optimize it, and watch the results roll in.

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