Why should you use Google Advertising for small business?
Well, do you ever wonder how many people a day search for the product or service you offer? Google AdWords can help them find you first.
The simple answer is, probably a lot. The big question for small businesses is how to place at the top of the search results. Unfortunately, everyone wants to be on the first page of Google’s search results. That’s why the big international companies have teams of SEO experts with experience and resources that are beyond what most small businesses can afford.
The good news is that small businesses can take advantage of Google AdWords and get to the top of the search results and right in front of the eyes of someone who just might be looking for what you’re selling.
Google AdWords levels the playing field. It allows you to get to local customers and on top of search results.
Like many things in the tech world, AdWords can seem intimidating at first. But it’s really not that complicated. To dispel some of your apprehension, here’s a quick guide for how it works.
Set a budget
Your AdWords journey begins with setting a budget. This is an important measure that will regulate your campaign and prevent you from spending too much or too little.
Researching the right keywords is the cornerstone of a solid AdWords strategy. You want to get into the mind of a potential customer and think: What phrases and words pertain to my business? What words describe the services I offer? Tools like Google’s Keyword Planner allow you to see search volume and determine which terms are most popular. Finding these key words and finding the ones with a high search volume will do more than just help you show up in results, it will get your ad in front of the right consumer.
Decide on the right match
You’ll need to select which kind of keyword match to use for your ad. This helps control which kinds of searches can trigger your ad. Without going into the fine details, it’s safe to say most small businesses will want to select a broad match. This casts a wide net so that misspellings, related phrases, synonyms or other relative variations of your key word will trigger your ad to appear.
Bid on keywords
The way you generally pay is by Cost Per Click, or CPC. Each time someone clicks on your ad, you pay Google, with costs ranging anywhere from $.05 or $50 (yes, some words like “lawyer” and “business services” do get that expensive!). You pay more for keywords that receive a high amount of search volume, or that are in a more competitive category. To stay within budget, you can automate things so that once you reach your daily budget, your ad stops appearing in searches.
Targeted geographic area
Many small businesses aren’t going after a national customer base. You can put settings in place so your ad only appears in searches limited to the geographic areas where you do business.
AdWords takes getting used to, but if you invest some time in it, you’ll find you have a very powerful marketing tool.
Want More? Here are “Local Search Engine Optimization Tactics for your Small Business.”