Below are some considerations when creating an online review funnel.

What are the benefits of a review funnel?

A review funnel helps you identify customers with potentially negative feedback and address their concerns before they may post a bad review online. It can also encourage customers to share kudos publicly as positive feedback.

One way to create a review funnel is to send out an email following a customer interaction, asking the customer to rate their transaction from one to five stars. If they choose four or five stars, you can ask them to write an online review. If they choose three or fewer stars, you can instead ask them to share feedback. This can help you respond to that customer one-on-one and hopefully rectify the situation.

If you don’t have the internal resources to automate your review funnel, consider third party providers like Grade.us and ReviewBalance.