We’ve told you why incorporating social giveback programs is important to your business strategy; now we’re going to give you tips on how to do it! Do your research Just as you wouldn’t enter into a business deal without researching a new potential partner, read up on charities before deciding which one (or ones) to support. Charity Navigator […]
Below are a few considerations for maintaining a long term strategy in your small business. When in doubt, remember your value proposition From a broad perspective, business strategy is: “A long-term plan for growth and profitability,” according to the Harvard Business Review. It can be easy to get distracted from the plan and not ...
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Here are three things to consider for improving your small businesses customer service. Upgrade your FAQ page Adding a Frequently Asked Questions page may seem like a time-saver but it can increase customers’ frustration if answers they’re looking for are not included and readily available. Ask yourself how easy it is for customers to get ...
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As a small business owner, getting media coverage — a part of public relations — should be a priority for you. But this can often prove to be difficult for companies that do not have the resources to hire a full-time public relations person on staff or an external agency. How, then, do you manage ...
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More than ever it is important to have a cyber attack response plan in place. HBO’s high-profile cyber attack in July resulted in the personal information of Game of Thrones actors being leaked online, as well as scripts and episodes of unreleased shows being leaked. In total, hackers reportedly stole 1.5 terabytes of data from HBO. The ...
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Below see how your small business matches up and learn the advantages of creating a customer loyalty program. The next time you see a friend use one credit card specifically for the points, there’s a customer loyalty program working like a charm. What can small businesses learn from credit cards, airlines, hotel chains and retailers who have ...
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Below are three tips for growing your business’ Instagram following. Know Your Brand’s Social Identity Before you can begin racking up Instagram followers, the first step is to figure out your brand’s social identity. After all, if you don’t know what your brand is about online, how will your followers? Ask yourself, if my ...
Continue ReadingSmall business owners most commonly cite cash flow as their biggest challenge.
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